Small Business Made Simple Author -
Lonnie Pacelli

Lonnie Pacelli is an internationally recognized author and is president of Leading on the Edge International.  Lonnie has over 20 years leadership expertise as an executive, project manager, developer, tester, analyst, trainer, consultant, and business owner.  During his 11 years at Accenture he built leadership expertise consulting with many Fortune 500 companies including Motorola, Hughes Electronics, and Northrop-Grumman.  During his nine years at Microsoft he continued building leadership expertise through development of some of Microsoft’s internal systems, led their Corporate Procurement group, managed their Corporate Planning group, and led company-wide initiatives on Continuous Fiscal Improvement and Training Process Optimization.  He has successfully implemented projects ranging from complex IT systems to process re-engineering to business strategies.

Lonnie has a wonderful and supportive wife and two terrific teenagers. Lonnie's next book project will be an Amazon Shorts series on the rise and fall of the Antichrist.

 

Contact Lonnie at lonnie@smallbizmadesimple.com. Check out Lonnie's blog.

Small Business Made Simple Shorts by Lonnie Pacelli

     Read an Excerpt
Small Business Made Simple: Freud and the Small Business Owner  by Lonnie Pacelli, President - Leading on the Edge International
Are you an ID, EGO, or SUPER-EGO Entrepreneur?  This Small Business Made Simple Short introduces the Small Business Made Simple series and focuses on four crucial aspects of small business management: starting a small business, growing a small business, handling small business challenges, and exiting a small business. Each Small Business Made Simple series Short is written by authors who know what they're talking about because they've lived the success and pain of running a small business. You'll get practical, straightforward advice that has been time-tested by those who've been through it.  Only 49¢ on Amazon Shorts

____________________________________________________________

Starting Your Small Business: 12 Reasons Not To Start Your Own Small Business by Lonnie Pacelli, President - Leading on the Edge International
This Small Business Made Simple Short is for anyone who is contemplating starting up a small business but needs to pass a litmus test of whether they have the intestinal fortitude to make it happen. If you're thinking about starting your own small business, this Amazon Short will prove invaluable to help you think through the issues and take the plunge with greater confidence or help you avoid the plunge altogether.  Only 49¢ on Amazon Shorts

Lonnie Pacelli's Recommended Resources

The Small Business Administration - A great website full of resources to help you plan, start, manage, and exit your small business.  Check out the choose a structure section to help you decide on your ownership structure. 

 

____________________________________________________________

The Ultimate Guide to Electronic Marketing for Small Business - A great read by Tom Antion about how to leverage the internet to maximize your sales and marketing activities.  Most small businesses are not taking advantage of the powerful and inexpensive Internet-based marketing tools and techniques that are available to them.  But most of what small business owners hear or read about the Internet applies to large businesses with greater resources than their own, or comes from unreliable or shady sources.  Full of practical ideas on reaching new customers and increasing sales, this book will make a real difference in the success rate of small businesses and start-ups everywhere.

____________________________________________________________

The Leadership Made Simple Series on Amazon Shorts - Sixteen shorts to help you be a better leader.   This series provides an in-depth discussion of the planning, process, and people attributes that every great leader must possess. Drop any one of these attributes and a leader goes from being great to being just marginal. If you need a concise definition of what a well-rounded leader needs to succeed, then this Amazon Short series is a must-read for you.